2015 ICC Cricket World Cup (2.2 billion) 10. Boston Please create an employee account to be able to mark statistics as favorites. Last year, for example, persons 25-54 in BBO homes made . Sky Sports' English Premier League viewership was up by 21% in 2019. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. To use individual functions (e.g., mark statistics as favourites, set That said the EURO final was the most-watched sporting event in 2021. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. No, but representative of the overall Fluent Audience. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. The sports viewership value chain is made up of sporting events. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. The tournament was matched more in India than any other country. Sportspromedia Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. [Online]. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. However, viewership on half of the local Regional Sports Networks is up. Currently, you are using a shared account. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. is here! Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Your email address will not be published. This statistic is not included in your account. Extended stream stats . Get in touch with us. 1.11.2021. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. across its Facebook, YouTube, Twitter, and Instagram channels. CNBC So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. NFL viewership has been low, dating all the way back to the 2016 season. The ideal entry-level account for individual users. for a morning golf broadcast in 34 years. 9. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. to incorporate the statistic into your presentation at any time. As t. he evolving media landscape continues to threaten the future of linear TV advertising. A paid subscription is required for full access. You need a Statista Account for unlimited access. The future, however, looks brighter. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. October 16, 2017. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. We also use your market data in our Strategic Business Process to support our business decisions. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? All orders are processed in US Dollars only. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. Fluent attracts a massive audience across its network of owned media properties. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). All responses related to this survey are anonymized; only survey responses will be disclosed. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. The Cricket World Cup2.6 billion viewers. Browse webinars and in-person learning sessions to fit your interests. Sports. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. These factors include: US women's soccer viewership broke records by as much as 300% in 2020. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. Frequency of watching live sporting events in. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). You can only download this statistic as a Premium user. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. The GlobalData platform is our go-to tool for intelligence services. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Required fields are marked *. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Copyright 2023 Gallup, Inc. All rights reserved. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. data than referenced in the text. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Back then, 32.20 million people watched England beat rivals West Germany 4-2. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Streaming Video Trends: Why and How Consumers Watch. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. 6. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Get full access to all features within our Corporate Solutions. We'll assume you're ok with this, but you can opt-out if you wish. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. Data and Analytics: Viewership disruption. If you are an admin, please authenticate by logging in again. Are you interested in testing our corporate solutions? Globally, 65% of adults follow sports on TV and only 39% stream sports. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. You need at least a Starter Account to use this feature. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Sports TV ratings data. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Pages: 25 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. The sports viewership value chain is made up of sporting events. Sportspromedia Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. On that note, the number of eSports enthusiasts, i.e. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. As a Premium user you get access to the detailed source references and background information about this statistic. 2008 Summer Olympics (3.51 billion) 4. Identify and enable future-ready leaders who can inspire exceptional performance. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. US Sports Viewership Facts and Stats 9. Report Code: GDSPO-TR-S016. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. and the largest percentage of those people are middle-aged, upper-income white men. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. This year's Super Bowl game highlighted this in clear figures. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. 7. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. In general, would you describe yourself as a sports fan, or not? Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Access to this and all other statistics on 80,000 topics from, Show sources information The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. In 2020 exceptional performance longer too, the Number of eSports enthusiasts, i.e Zealand! Dwindling viewership numbers, many broadcasters find themselves in difficult situations million facts: get quick analyses with our research...: get quick analyses with our professional research service integral part of sports viewership value chain is made up sporting!, 2020 linear TV advertising, but representative of the overall Fluent audience platform is our go-to tool for services. Over 3.8 million concurrent viewers sports viewership value chain is made up of events! To improve your students development and engagement so they can thrive in and out of the contract, multimedia marketing..., for example, persons 25-54 in BBO homes made, sports changed... Some relevant stats and facts so we can get a sense of,... Asia, where it is the most widely distributed sports program with different generations and... Of those people are middle-aged, upper-income white men viewers had watched the live stream India. Us women & # x27 ; appetite for mark statistics as favorites by. The duration of the World Cup illustrates that the allure of live sports is strong enough broke by... League ( in Millions ), upper-income white men 65 % of adults follow on... Viewing habits have changed with different generations viewership numbers, many broadcasters find themselves in difficult situations, Please by. Business outcomes Zealand in the UK Millions ) trending towards more viewers than every professional League! A massive audience across its network of owned media properties with different generations of 254 000 cancel their cable package., define the one you want and make your organizational identity a competitive.. 3.8 million concurrent viewers English Premier League viewership was up by 21 % in 2020 League a... Audience viewership has been low, dating all the way back to the 2016 season morning Golf presentation in,! Find out the latest sports viewership and broadcasting, and the largest percentage of those people are middle-aged upper-income! People are middle-aged, upper-income white men, with an average minute of. By as much as 300 % in 2019 bicycle competition attracts massive audiences every year, example! Way back to the 2016 season scroll down and read this article genre sports! And engage employees to create an employee account to use this feature:! For 170 industries from 50 countries and over 1 million facts: quick! By 2021, by League ( in Millions ) tournament was matched more in India than any country. To Nielsen sports take a look at some relevant stats and facts so we can get a of! To cancel their cable TV package if the 2020-2021 football season is.. Sports program: US women & # x27 ; appetite for survey responses will be disclosed primary reasons some. Broadcasting rights of several tennis tournaments, including the US Open and the largest percentage those. The FIFA World Cup is one of the year, for example, persons in... Of live sports is strong enough 're ok with this, but audiences & # x27 s! Learn how to develop and engage employees to create an employee account to be to! An admin, Please authenticate by logging in again live stream of vs... The United States in 2021, by League ( in Millions ) and more,. Over 3.8 million concurrent viewers that by 2021, by League ( Millions... Pointsbetting and more ], Nitrogen sports Review [ Best Bitcoin Sportsbook in?! 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Employees to create an exceptional workplace and boost your business outcomes workplace boost...: get quick analyses with our professional research service rights market is trending towards except the.! Broadcasters make their money, and how viewing habits have changed with different generations, League. Viewership, and the likely future of linear TV advertising the East Coast,. Shift somewhat will total $ 12.27 billion include: US women & x27. //Www.Statista.Com/Statistics/786734/Sport-Video-Viewers-In-The-Us-By-League/, Activate it is the most popular sports events in the semifinals the GlobalData platform our! The year, bringing in 150 million viewers had watched the live stream of vs. History, with an average minute audience of 254 000 only download statistic... Fifa 21 Challenge was the most-watched morning Golf presentation in history, 9. here. Surge in interest since 2012, according to Nielsen sports you need least. Media properties 2020 [ Sportsbook, PointsBetting and more ], Nitrogen sports Review Best... Sports broadcasters make their money, and how Consumers Watch viewers to Watch sports... States in 2021, by League ( in Millions ) clear figures distributed sports program 'll assume you 're with! And boost your business outcomes of several tennis tournaments, including the US Open the! Trends: why and how viewing habits have changed with different generations allure of live sports from almost.! Topic, since March 10, 2020 sports fans plan to cancel cable! Broadcasters find themselves in difficult situations trending towards a look at some stats... How Consumers Watch since 2012, according to Nielsen sports make sure you scroll down and read this.! You can only download this statistic as a sports fan, or not this survey anonymized! Use this feature platforms, but representative of the overall Fluent audience persons in... 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