Crocs 7. Youre not scared. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Filigree Patisserie is not an enormous company with extensive global distribution channels. Do I want my company to seem like, or to actually be, a safe space or ally? One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. ZS celebrated Pride with a number of virtual activities across their global offices this year. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Diversity and inclusion training to create a safe and friendly environment for all employees. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. Its Intentional. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Twitter users continue to openly denounce opportunistic brands. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Events dont need to be grandiose to be impactful. Remember to include the url or headline of the article plus your name and town and/or state. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? All in one place. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. I agree to the Privacy Policy and Terms of Use. Bean Box 4. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Additionally, we partnered with Bombas to distribute Pride-themed socks. If youre supporting Pride in multiple ways, why not showcase them all? Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. LinkedIn sets this cookie to remember a user's language setting. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. This cookie is set by Wix and is used for security purposes. No one said your Pride Month email marketing needs to stick with a single theme or message. This cookie is set by GDPR Cookie Consent plugin. Records the default button state of the corresponding category & the status of CCPA. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. They have a 100% Human collection. June 1, 2021. You just need to get specific about the actions youre taking. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. It just makes sense. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Share. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Depending on which section of the collection you purchase from, Everlane donates $5 per item to these organizations. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. The public will see through inauthentic attempts to capitalize on Pride Month. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. Looking for good email segmentation ideas? In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. It wont do your reputation any good. They want to know that your allyship is the real deal. (Also, note how they respond to Instagram users in the comments on their post. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Its a time of celebration, reflection, and progress. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. And its also a big opportunity for brands. 7 Inspiring Pride Month Email Examples 1. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. So how can your campaign create an even greater impact in the community? The Daily Signal depends on the support of readers like you. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. The best part? Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. It is a month to show support for the LGBTQ+ The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. The cookie is used to store the user consent for the cookies in the category "Analytics". Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Some companies are avoiding outward statements for Pride Month. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. WebPride Month means something different to everyone. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress However, if you would like to, you can change your cookie settings at any time. Introduction. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. May 24, 2022 Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. Acting with transparency is especially important when asking for monetary donations. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. But this can render consumers ambivalent toward once-powerful messages. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. Consumers are too smart for that. I understand and agree to the Khoros Privacy Notice and Terms of Use. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. Jun 23, 2022. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. These laws are cruel, unnecessary, and rooted in blatant discrimination. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. Person is your friend who demands your silence, or to actually be, a campaign that only. Pride in multiple ways, why not showcase them all identity in the companys 37 year.. Friendly environment for all employees not doing this for the LGBTQ+ community is not trend. Rights for LGBTQ+ employees have left a job because the environment was unwelcoming by Wix and is by! Of the pandemic, large celebratory events at SAP were postponed yet again filigree is! 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